Digital engagement company Bridgeline Digital announced that a leading international manufacturer and retailer of handbags has launched its next-generation, mobile-friendly Web store on the iAPPS Digital Engagement Platform.

E-commerce sales surpassed $262 billion in the United State in 2013, making it more important than ever for businesses across all industries to provide customers with an engaging online shopping experience. The handbag retailer offers thousands of handbags and accessories in various styles and colors on a dynamic Web store through its new website. Powered by iAPPS Commerce, the dynamic e-commerce experience enables customers to create profiles that allow them to manage and track shipments, seamlessly exchange or return products, and build wish lists of handbags and other accessories they desire to buy.

Additionally, the website was developed with “Responsive Design,” which is a design methodology that optimizes visitor experience by triggering Web content to automatically adjust to the size of the screen on which the website is being accessed.

In addition to the website’s mobile-friendly capabilities, features within the iAPPS Content Manager supercharge the customer experience through optimizing conversion rates by displaying select handbags, accessories, and styles according to key visitor demographics.

“This Web store launch is the latest example of how Bridgeline can use the innovative features in the iAPPS to develop a phenomenal e-commerce presence that helps our customers to drive their desired growth initiatives,” said Bridgeline President and CEO Thomas Massie. “From design to custom functionality, we’re extremely proud of this launch.”

For more information, visit the company’s website at www.bridgeline.com

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