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Jamba Inc. (JMBA) is Making Healthy Drinks

Jamba Inc. knows that – if we are what we eat and drink – then we better eat and drink healthy. To them it’s all in the healthy ingredients and the numerous combinations of these healthy ingredients. Today, the company sells an assortment of blended-to-order fruit smoothies, squeezed-to-order juices, blended beverages, and healthy snacks. With headquarters in Emeryville, California, they trade on the NASDAQ.

A holding company, Jamba Inc. operates through their wholly-owned subsidiary, Jamba Juice Company, which owns and operates Jamba Juice® stores. Founded in 1990, the company, as of April 22, 2008, had 726 stores. Of these stores, 515 are company-owned and operated, with the rest franchisee-owned stores. Jamba’s product lineup also includes Smoothies with Organic Granola, Yogurt and Fruit Blends, All Fruit drinks with ice, and Creamy Indulgences, which contain nonfat frozen yogurt.

They also sell their Jamba Light, which contains a low-calorie dairy base, and their Blended With a Purpose drinks, which contain energy boosts, whey protein boosts, and weight burner boosts. They also sell shots, such as wheatgrass shots, and those with green-tea powder and soymilk, as an example. Their snacks include omega-3 cookies and brownies. The company also sells their line of ready-to-drink Jamba® bottled Smoothies and Juices in grocery stores.

The company’s Juicies ™ contain healthy juice combinations such as orange juice, passion fruit mango juice, and mangos. They have a line of Jamba Classics; for example, their Orange a Peel™, which contains 100-percent pure orange juice, strawberries, bananas, non-fat frozen yogurt, and ice. Jamba’s Boosts drinks are designed to provide that extra kick of energy one may need during the day. An example is their 3G Charger, which contains guarana, ginseng, and green tea.

This month Jamba launched an All Fruit Smoothie, for a limited time, in all their Jamba Juice stores. Jamba Inc.’s mission is to inspire and simplify healthy living for their customers and employees. They hope to contribute to healthy living for all, along with healthy profits for their shareholders as they innovate in the beverage business.

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