Targeted Strategies for Today's Evolving Markets

MissionIR Blog

JAKKS Pacific, Inc. (JAKK) Announces New Line Based on Fancy Nancy Children’s Book Series

JAKKS Pacific, Inc. (JAKK) is a multi-brand company headquartered in Malibu, California that designs and markets a broad range of toys and consumer products. The company has announced the launch of its Fancy Nancy line of dolls, doll accessories, and plush and activity items. The line also includes girls’ role-playing and dress-up accessories from JAKKS’ Creative Designs International™ division, based on Fancy Nancy, a children’s book series by Jane O’Connor and Robin Preiss Glasser.

The picture book series, created for children ages 4 to 7, is about a vibrant young girl named Fancy Nancy who encourages little girls to freely channel their own personal exuberance. The first book was published in 2005 and has been on the New York Times Children’s Bestseller list for over 100 weeks. All six Fancy Nancy books are on the top 10 independent book bestsellers list and an additional 13 new titles will be introduced over the next few years.

The product line includes various dress-up items such as the Fancy Nancy Dress Assortment, Frilly Tutu Assortment, Shoe Assortment, and Purse and Sunglasses Assortment. The product line ranges in price from $9.99 to $39.99. A company representative stated JAKKS is enthusiastic about bringing the successful book character to life “with a line of products that will appeal and embrace the hearts of every little girl.”

Let us hear your thoughts below:

This entry was posted in Small Cap News. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *