Located in various locations throughout the world, Jacada was founded in 1990 as a leading global provider of customer experience management and interaction solutions. Recently, Jacada took a major step towards prominence by signing an agreement with Blue Cross Blue Shield of Massachusetts (BCBSMA).

BCBSMA was founded 73 years ago by a group of community-minded business leaders and has always followed the tradition set forth by these pioneers. With their headquarters in Boston, Mass, BCBSMA provides health coverage for nearly 3 million members. With the company having such an impact on their community, BCBSMA signed an agreement with Jacada to meet the needs of their customer-base.

The agreement between the two companies is to provide Jacada Fusion Integration Technologies in support of streamlining their technology services and accelerating the move to Service Oriented Architecture (SOA). BCBCMA will be able to easily integrate and exchange data for Windows applications because of this agreement.

One unique aspect of Jacada Fusion is that it is a non-invasive platform that is aimed to improve the customer experience while increasing agent productivity without modifying existing business applications, making the platform a standout in its field.

Leading the team at Jacada is Tom Clear who serves as the company’s CEO. When asked about this agreement, Clear was quoted as saying, “We are thrilled to have the opportunity to work with Blue Cross Blue Shield of Massachusetts and to provide them with the critical integration technology necessary to support their Healthcare Services initiative. Providing superior customer service is paramount to healthcare organizations in today’s world and I look forward to working with BCBSMA in support of this goal.”
Currently, Jacada is trading in the $1.19 range. To learn more about Jacada Ltd., visit the company website at: www.jacada.com.

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