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Helen of Troy Ltd. (HELE) is Getting Personal

Helen of Troy Ltd. is a company that thinks of their customers in a personal way. They are a leading designer, producer, and worldwide marketer of personal care and household consumer products. They market their lines through licensing agreements with brand-name manufacturers.

Headquartered in El Paso, Texas, the company also has offices and facilities in international locations. They trade on NASDAQ as part of the Appliances industry and sell their products through mass merchandisers, drug chains, warehouse clubs, and grocery stores.

Helen of Troy’s personal care electrical products include hair dryers, hair straighteners, curling irons, and women’s shavers. They also sell hair accessories, footbaths, body massagers, paraffin baths, liquid hair styling products, body powder and skin care products, among a variety of other lines. Helen of Troy’s household products include consumer product tools in the kitchen, cleaning, barbecue, barware, storage, organization, garden, hardware, trash, and automotive categories.

They sell some of these products under licensed trademarks with major companies. These include Revlon, Dr. Scholl’s, Sunbeam, and Oxo. They also have products under the Helen of Troy Professional name.

The company has 1,895,000 square feet of distribution space in various locations to support operations. Their domestic appliance, housewares, men’s grooming, skin care, and hair care inventory is housed in a 1,200,000 square foot Southaven, Mississippi, distribution center. Helen of Troy has their North American distribution centers in El Paso, Texas; Southaven, Mississippi; and Toronto, Canada. For customers outside of North America, the company distributes through facilities in the Netherlands, the United Kingdom, Mexico, Brazil, Peru, and Venezuela.

Helen of Troy continues to produce products and look for licensing arrangements that give them a diverse product line. With their focus on the personal needs of their customers, and the financial needs of their shareholders, they continue to seek ways to offer innovative personal and home care products to their broad spectrum of customers worldwide.

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