Targeted Strategies for Today's Evolving Markets

MissionIR Blog

Harte Hanks, Inc. (HHS) Going beyond Brand Engagement with Innovative Approach to Marketing

Harte Hanks, Inc. (NYSE: HHS) offers a full spectrum of multichannel marketing services designed to turn browsers into buyers and customers into dedicated brand advocates. The company’s innovative marketing approach utilizes a three-step process that helps clients go beyond brand engagement to create campaigns that develop memorable experiences in the hearts and minds of customers. Through a unique combination of data management and creative development, Harte Hanks has delivered impactful results for some of the world’s best-known brands – including Sony (NYSE: SNE), Kohl’s (NYSE: KSS), Adobe (NASDAQ:ADBE), Panasonic (OTC:PCRFY) and U.S. Airways of American Airlines Group (NASDAQ:AAL).

In the second quarter of 2015, the company leveraged the marketability of its platform to record promising financial results. Despite realizing a mild drop in year-over-year customer interaction revenue as a result of the recent sale of its business-to-business (B2B) research affiliates, Harte Hanks achieved strong growth in both its financial and healthcare verticals following the addition of new clients. Moving forward, the company will look to build upon its solid foundation in the marketing industry through the development of market leading products and tools that better connect clients with their customers and the continued integration of its recent acquisition, 3Q Digital.

“Our goal remains to deliver consistent revenue growth,” Doug Shepard, chief executive officer of Harte Hanks, stated in a news release. “During the first half of the year, we enhanced our capabilities by completing our first acquisition in five years and better focused our product offerings by selling our B2B research businesses, which were no longer relevant to our strategy.”

In an effort to remain on the forefront of the evolving data marketplace, Harte Hanks recently announced the evolution of its big data strategy, adopting Apache Hadoop with the MapR platform. This move is expected to enhance the performance, scalability and flexibility of the company’s current solutions, enabling clients to more easily and quickly migrate, analyze and store massive quantities of data. By providing the means for deeper analysis and flexibility of stored data and increasing database capacity and performance, Harte Hanks expects its collaboration with MapR to play a vital role in the company’s efforts to create smarter customer interactions through more personalized and relevant content delivery.

As Harte Hanks continues to make progress toward streamlining its multichannel marketing strategy, it is in a favorable position to improve its profitability in the future. For prospective shareholders, the flexibility offered by the company’s strong cash position following the sale of its B2B research affiliates earlier in the year could provide an opportunity for Harte Hanks to promote sustainable returns in the months to come.

For more information, visit

This entry was posted in Small Cap News. Bookmark the permalink.

Comments are closed.