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Green Mountain Coffee Roasters, Inc. (GMCR) – Brewing Success Daily

When it comes to award-winning specialty coffees, Green Mountain Coffee Roasters (GMCR) is an industry leader. Located in Waterbury, Vermont, they roast quality coffees with care as part of the Processed and Packaged Goods business sector. They list on the NASDAQ and have a market capitalization of $751.9M.

GMCR boasts and roasts over 100 high-quality types of coffee. These coffees include Fair Trade Certified (TM) and organic coffees. They market these coffee varieties under the Green Mountain Coffee Roasters and Newman’s Own brand names.

The company markets their products through wholesale, direct mail and e-commerce channels. GMCR began in 1981 in Waitsfield, Vermont in a small cafe. It wasn’t long before they were selling their fresh-roasted coffee to restaurants and inns in their area. There was also a demand for coffee equipment. Today, GMCR owns Keurig, Incorporated, which manufactures gourmet single-cup brewing systems.

Green Mountain began trading as a public corporation in 1993. For the fiscal year ended September 2007, the company had sales of over $341M. They service over 7000 wholesale accounts, which constitutes the bulk of their sales revenue. They also distribute their mail-order catalog across the nation for the direct-mail aspect of their business. This part of their business came about years ago when skiers visiting Vermont asked if they could have Green Mountain Coffee shipped to their homes in other states.

GMCR announced a new line of Single Origin coffees in April. These coffees come from renowned growing areas of the world and satisfy consumers’ desires to know how regional differences produce coffees with unique characteristics. GMCR has direct relationships with different growers in these regions so they can supply the company with these quality coffee beans.

Green Mountain Coffee Roasters makes coffee drinking an exquisite experience for their customers. They know coffee roasting is an art that requires constant care to produce a consistent product. With accolades as one of the 100 Best Corporate Citizens, they continue to brew success daily for their shareholders.

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