Targeted Strategies for Today's Evolving Markets

MissionIR Blog

EDAP TMS SA (EDAP) Appoints Lithotripsy Expert to Increase Share in US Urology Market

EDAP TMS SA develops and markets Ablatherm, the most advanced and clinically proven choice for high-intensity focused ultrasound (HIFU) treatment of localized prostate cancer. This treatment is generally recommended for patients with localized prostate cancer (stages T1-T2) who are not candidates for surgery or failed radiotherapy treatment or simply want an alternative, minimally invasive, and generally effective option.

The company announced today the appointment of Bill Brown as U.S.-based senior sales manager. Mr. Brown joins EDAP’s U.S. team with a number of tasks to perform. These include enhancing the market penetration of the company’s Sonolith i-move extracorporeal lithotripsy (ESWL) system, expanding U.S. lithotripsy sales initiatives, and beginning to prepare for potential FDA approval (premarket approval expected before year-end) of EDAP’s Ablatherm-HIFU device. The Sonolith device provides real-time, three-dimensional ultrasound localization of urinary stones.

Mr. Brown comes to EDAP with 20 years of experience in the medical field and more than 10 years of success in selling lithotripsy devices in the U.S. market. He is closely connected to the U.S. urology community, and brings to EDAP his expertise and knowledge of the market as well as his relationships with its key opinion leaders.

EDAP believes Mr. Brown is the right fit for the company with his wealth of experience in generating sales in the mature lithotripsy market. It also makes sense for the French company, which wants to expand here in the United States, to hire such a person with a lot of expertise, especially in the light of its upcoming move into the prostate cancer market.

For additional information about EDAP TMS SA, please visit www.edap-tms.com

Let us hear your thoughts below:

This entry was posted in Small Cap News. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *