Destination Maternity Corp. released the company’s sales and operations update for August 2010, and reported a decline in net sales for the month on both a comparable store and total store basis.

Destination Maternity Corporation said that preliminary net sales for August 2010 were $42.9 million, a decline of 2.3% from net sales of $43.8 million reported for August 2009. The company said that on a comparable store basis, net sales fell by 3.2%.

Destination Maternity Corporation attributed the decline in net retail sales primarily to a calendar shift during August 2010 because the company reports its sales on a calendar month basis instead of a weekly schedule. The month of August 2010 contained one extra Tuesday and one less Saturday than August 2009. Destination Maternity Corporation estimates that the calendar shift reduced comparable retail sales by 2.4% during the month.

Destination Maternity Corporation added one net new store to its retail store base as it opened one new location and did not close any. The company has a total of 1,677 total retail locations, composed of 701 stores and 976 leased locations in Department Stores. The majority of these leased locations are located in Sears and Kmart stores.

For more information on the company, go to www.destinationmaternity.com

Let us hear your thoughts below: