Talk about targeting a niche, Carter’s Inc. is the largest brand marketer in the United States of apparel exclusively for babies and young children. Their focus as a company is on making clothing for children from newborns to size seven. Carter’s is part of the Textile-Apparel Clothing industry and trades on the NYSE. They have a current market capitalization of $806.99M.
Carter’s makes general baby clothes, sleepwear, playclothes and accessory items. The company began in 1865 when William Carter started making mittens in his own kitchen. Today they are the number-one selling children’s brand. Headquartered in Atlanta, Georgia, the company has more than 200 Carter’s retail stores in the United States.
They sell their lines of baby and young children’s clothing through their retail outlets and their online store. Carter’s is also available in national retail stores such as Babies ‘R’ Us, JCPenney’s, Kohl’s, and Sears. Their Child of Mine® brand of children’s apparel and accessories is available exclusively in Wal-Mart stores and their Just One Year® brand is available exclusively in Target stores.
The company also has a Celebration Club for their customers. Customers who sign up to become a member of this club receive information, sneak peeks of coming events and promotions, and other items such as treats and goodies from Carter’s. They also are sent special offers available only to Celebration Club members
Recently, Carter’s, Inc. introduced two infant furniture collections. These collections, Classic Sleigh and Casual, are available exclusively at Babies”R”Us. Joe Pacifico, president of Carter’s, Inc. said, “For over 140 years, Carter’s has created high-quality clothing, bedding and accessories for babies and young children. Consumers trust our products and choose Carter’s as the first brand for their newborn babies. We worked closely with Babies’R’Us to develop a fresh and innovative product offering, and we believe these furniture collections are a natural extension of our quality brand story.”
The Classic Sleigh and Casual furniture collections combine the strength of the Carter’s brand and the expertise of Babies”R”Us as a baby products marketer. The two collections feature hidden hardware, rounded edges, easy-glide rail systems, and new solutions for storage. Carter’s licensed Butterfly Living, LLC to manufacture the collections. It’s all part of their commitment to provide top-quality products to those just starting out in life. Carter’s knows their growth depends on serving their clientele, who are just starting to grow.
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