Hastings Entertainment Inc. operates entertainment superstores that buy, sell, trade, and rent various home entertainment products. They also have a website that contains selections of books, software, video games, DVDs and music CDs.
By building customer awareness of their concept, the company is striving to maintain a high level of customer loyalty and repeat business. Their core strategy is to offer low prices that are competitive with or lower than the prices charged by other retailers in the market.
By expanding and remodeling existing stores, as well as opening new stores in selected markets and over the internet, they have positioned themselves as a leading multimedia entertainment retailer.
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