Google, Inc. is a profitable, public company focused on search services. The company’s mission is to organize the world’s information and make it universally accessible and useful.
With one of the most well-known and valuable brands in the world, Google is able to generate revenue by providing advertisers with the opportunity to deliver measurable, cost-effective online advertising. Because advertisements are placed on a page relevant to a user’s search query, users are able to see advertisements that are useful to them.
Google’s utility and ease of use is demonstrated with the Google Toolbar, which enables access to Google search from anywhere on the web. Google also meets the needs of its on-the-go customers by being easily accessible from a number of wireless platforms including WAP and i-mode phones.
Google’s success and popularity has partially been the result of word of mouth from satisfied users, and has earned the coveted reputation as the world’s best search engine. With superior search technology and a high volume of traffic at its Google.com site, Google’s managers identified two initial opportunities for generating revenue: search services and advertising.
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