Shares of Baidu.com, Inc have been on fire for the last month, rising from $161.00 a share to close at $275.95 on Wednesday. Being called the “Google” of China, Baidu.com has clearly shown its strength in the market while still having huge growth potential.
What exactly makes this such a great company? Baidu.com, Inc. provides Chinese language Internet search services. Its services enable users to find relevant information online, including Web pages, news, images, and multimedia files through its Web site links. The company offers a Chinese language search platform, which consists of Web sites and certain online application software, as well as Baidu Union, which is a network of third-party Web sites and software applications.
Its products include Baidu Web Search that allows users to locate information, products, and services using Chinese language search terms; Baidu Post Bar and Baidu Knows, which provide users with a query-based searchable community; and Baidu News that provides links to an extensive selection of local, national, and international news.
The company also offers Baidu MP3 Search that provides algorithm-generated links to songs and other multimedia files provided by Internet content providers; Baidu Image Search, which enables users to search millions of images on the Internet; Baidu Space to create personalized homepages in a query-based searchable community; Baidu Encyclopedia; and other online search products and software tools. Baidu.com designs and delivers its online marketing services to its P4P and tailored solutions customers based on their requirements.
The company’s auction-based P4P services enable its customers to bid for priority placement of their links in keyword search results. Baidu.com primarily serves small and medium enterprises, large domestic corporations, and Chinese divisions or subsidiaries of large multinational corporations in the e-commerce, information technology services, consumer products, manufacturing, health care, entertainment, education, financial services, and real estate and other industries. The company was founded in 2000 and is headquartered in Beijing, China.
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