Yesterday, Autobytel, an online company specializing in providing consumers with automotive research and purchasing advice, chose marketing firm Wunderman Southern California to support their branding and website development.
Autobytel operates an extensive network of online automotive research sites, including Autotropolis.com, Autoweb.com, Autosite.com, Car.com, CarSmart.com, CarTV.com and MyRide.com.
Autobytel launched their online presence with autobytel.com in 1995, and is a pioneer in online consumer automotive research. Wunderman SoCal has been placed in charge of supporting Autobytel’s brand and website, as Autobytel expands its online presence, furthering the company’s efforts into automotive purchase research and vehicle maintenance.
“Autobytel’s brand legacy is strong,” says Jim Helberg, Autobytel’s EVP, product, marketing and analytics. “As we continue to focus our efforts around further enhancing Autobytel’s brand promise of providing automotive consumers with an unrivaled experience throughout the shopping, purchase and ownership cycle, we will look to Wunderman for their unique perspective and expert support.”
“We look forward to working with the brand that defined the automotive Internet at its inception,” says Daniel Olson, managing director, Wunderman SoCal. “Autobytel has always succeeded by providing automotive consumers with exactly what they want: a user-friendly, information-rich experience that helps them navigate the entire automotive shopping process. We believe that Wunderman’s suite of creative, marketing and digital services perfectly complements the needs, not only of the Autobytel brand, but also of the company’s website and marketing team.”
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