Art Technology Group, Inc. (ARTG) announced recently that Quebecor Media Inc. has selected the company’s ATG Commerce platform to enhance personalization capabilities and extend the Web sites for some of the most popular Web properties in Canada. Quebecor Media Inc. is a subsidiary of Quebecor Inc., a communications company with operations in North America, Europe, Latin America and Asia. Quebecor Media Inc. owns operating companies in numerous media related businesses.
Technology experts at Quebecor were impressed with the flexibility, scalability and ease of integration of the ATG platform. Quebecor Media’s wide range of media properties enables it to execute effective cross-communication and convergence strategies. Cross promotions between media channels give Quebecor Media a competitive edge in the media and entertainment arena throughout Canada.
By recreating each of these properties using ATG’s e-commerce platform, Quebecor will strengthen its overall brand and create a network of online destinations that embody the Web experiences Canadian consumers have come to expect. Key attributes of ATG Commerce that attracted Quebecor Media and ultimately led them to choose Art Technology were its ability to easily leverage cross-selling and multi-channel opportunities.
Art Technology will meet Quebecor’s complex requirements with a streamlined implementation. Features of the implementation will include personalization and customized optimization of content for visitors across all sites; B2C multi-channel commerce and convergence; up-sell, cross-sell, and promote between multiple sites based on ATG; 360 degree view of customer data for customer service reps; and pre-integrated solution with commerce, marketing and service components.
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