Art Technology Group (ARTG) announced that its wholly owned subsidiary, eStara, is to provide a vast array of leading products for luxurylink.com, effective immediately. LuxuryLink, taking aggressive steps to boost cross-channel conversion rates, has decided that implementing eStara’s products would help aid overall success.

Luxury Link will begin utilizing both eStara’s Click to Call product and Call Tracking features, the leading conversion products for enhancing online sales. eStara’s technology will allow LuxuryLink to view detailed reporting and analytics on each call, including where calls are generated, information on individual callers, and call durations.

According to Forrester Research, 47 percent of those who research travel plans online ultimately purchase their travel offline. Consequently, Luxury Link will allow site visitors to directly connect directly with property owners, eliminating potential breakdowns in the reservation process.

Diane McDavitt, President of Luxury Link, stated, “As the leading resource for affluent travel buyers, Luxury Link prides itself on delivering quality leads to our partners that result in sales. By implementing this innovative eStara technology, we are encouraging more direct sales conversions, enhancing the overall consumer experience and producing measurable results for our clients.”

John Federman, CEO of eStara, also commented, “By recognizing the importance of tracking customer conversions across channels, they are continuing to deliver tremendous value to their hotel partners and making it easier than ever for their visitors to purchase their travel online or over the phone”.

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