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Art Tech Group (ARTG) Upgraded by Roth Capital Research Firm

Roth Capital research firm today upgraded Art Tech Group (NASDAQ: ARTG), citing a target price of $4 per share. ATG manufactures Web marketing and e-commerce software for more than 300 Internet retailers around the world, helping them attract prospects, make the sale and provide customer care.

Massachusetts-based ATG was founded in 1991 and is quickly emerging as a leader in Java-based Internet technologies. The company made its Initial Public Offering in 1995 and began trading on NASDAQ under its current symbol, ATRG.

Nine years later, having established itself as a competitive player in the software application industry, ATG acquired Primus Knowledge Solutions for its contact center, self-service solutions and e-mail response systems. In 2005, ATG announced the complete integration of Primus applications to the ATG Web marketing platform. In 2006, the company acquired eStara to utilize its call solutions for enterprises.

Currently, ATG serves more than 900 enterprise customers, attracting some of the world’s largest brands spanning a range of sectors such as retail, high tech, media, consumer manufacturing, telecom and travel. The company has developmental operations in Seattle, Wash., Reston VA, Washington D.C., and Belfast, North Ireland, as well as sales and support locations sprinkled across North American and Europe.

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