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Adobe Systems, Inc. (ADBE) Moves Improved Flash Technology To TV With New Agreement

Adobe Systems, Inc. (NASDAQ: ADBE) and OpenTV Corp. (OPTV) have announced a strengthening of their partnership with the addition of Adobe’s Flash Lite software to OpenTV’s middleware. The move allows web technologies such as HTML and Adobe Flash to be easily combined for faster services and to readily generate time-sensitive applications such as advertising and other enhanced TV applications.

The integrated product that results is expected to first be available in the Japanese market in the second half of 2009. OpenTV technology enhances digital television online and offline, while Adobe’s relatively new AIR software has allowed a greater openness of much of its code infrastructure to other application developers.

“By combining our technologies, the authoring and development benefits of Adobe Flash with the digital TV experience and technology of OpenTV, we’re opening the door to a host of new service possibilities for operators and developers worldwide,” said Tracy Geist, OpenTV’s senior VP of market development.

Both leading companies believe their collaboration will lead to industry-changing innovation.

“Together, Adobe and OpenTV can push the boundaries of digital TV application development and bridge the gap between various sources of content, such as Web and television,” said Gary Kovacs, vice president and general manager, of Mobile and Devices at Adobe. “[W]e’re enabling developers of digital television services to leverage the best technologies for the delivery of advanced services to consumers worldwide.”

The two companies will also continue to work together on the Open Screen Project, which is designed to create a uniform experience for the viewer.

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