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Action Products International Inc. (APII) ThermoFlash Given Boost from BE Overseas Investment; Wins Award at 2008 Marketplace Conference

BE Overseas Investment Group LLC focuses on small- to mid-sized business to assist them with market expansion, improving market share and developing innovative products. BE acts as a provider of direction and financing to help these companies achieve immediate results. The company announced it will be acquired by Action Products International Inc. (Nasdaq: APII), a company engaged in the design, manufacture and marketing of educational toys and related products.

ThermoFlash is one such product. ThermoFlash is an innovative, no-touch, infrared thermometer that can be used to take body temperature without disturbance. The technology is sanitary, eco-friendly and is clinically approved as a method to monitor temperatures in people of all ages. It can also be used to measure the temperature of feeding bottles, air temperature and more.

At the 2008 National Association of Chain Drug Stores Marketplace, retailers voted ThermoFlash the “Best of the Best” in the Healthcare/OTC product category. The product is part of the Visiomed International Inc. product line; Visiomed attended the conference to exhibit the benefits of the thermometer. Thanks to BE, ThermoFlash was recently introduced into the market.

“We are pleased to receive such high praise from the industry,” Ken Ninomiya vice president of Sales and Marketing stated in the press release, “and we have many more innovative health and wellness products in our pipeline.”

For BE, it’s a step into the competitive and innovative healthcare industry. With Action Products as a portfolio company, the award and product gives both companies exposure to the marketplace. BE Overseas, Chairman, Neil Swartz commented, “We appreciate the warm welcome from this exciting and vibrant industry. We’re looking forward to upcoming industry events and future product introductions.”

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