Accelerize New Media’s marketing technology company, CAKE, has launched cupCAKE, a low-cost cloud-based campaign management solution scaled to meet business opportunities in both domestic and international markets.
cupCAKE leverages CAKE’s SaaS enterprise solution, which has become the industry standard for ad networks, brands, and agencies to improve and optimize their digital spending initiatives. The cupCAKE feature set and product scalability are designed to enable customers to drive revenue without compromising user experience.
“Affiliate marketers have long seen the proven results of our performance marketing solutions, and now they too can utilize this powerful platform,” Jeff McCollum, president of CAKE stated in the news release. “We developed cupCAKE to serve a wider audience with the most desired features of the CAKE SaaS enterprise version, but scaled down to be affordable for independent marketers.”
Equipped with an automated self-service setup, cupCAKE can be activated in a matter of minutes. Users can easily create campaigns, connect with affiliates, and track conversions while accessing a marketplace of more than 500,000 networks and publishers. Additional features include tracking and analysis of retail transactions and management of lead generation data.
“In today’s digital landscape, marketers expect to gain greater control of their affiliate marketing programs,” said Steve Howe, industry veteran and CEO of Convert2Media. “Now cupCAKE has made it possible for these marketers to build an in-house affiliate marketing program with the necessary real-time analytics to more effectively manage the ROI of their marketing investments, all in a cost-effective solution.”
For more information, visit www.getCAKE.com/cupCAKE
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