Targeted Strategies for Today's Evolving Markets

MissionIR Blog

SenesTech Inc.’s (NASDAQ: SNES) Evolve(TM) – Offering Sustainable and Humane Solution to NYC’s Rat Problem

  • New York City has received lots of backlash, mainly from People for the Ethical Treatment of Animals (“PETA”), for its approach to addressing its rat problem
  • Its approach, so far, has been characterized by the use of traps, poisons, and its “Trash Revolution” program, all of which have been unsustainable
  • SenesTech, a rodent fertility control product provider, through its flagship Evolve(TM) product, offers an alternative that could potentially eliminate the entire rodent population in 12 to 18 months
  • This solution avoids the adverse effects of the use of poisons, both to humans and other animals, and offers a sustainable, more proactive alternative to tackling the problem

Following New York City’s recent hard stance in the fight against rodents in the city, its leadership has been under backlash, mainly from People for the Ethical Treatment of Animals (“PETA”). The organization blamed the rat problem on the city’s lack of proper systems and infrastructure to manage garbage, which ultimately attracts rats in the first place. But it has also raised concerns about the inhumane approach the city has taken to fight the rodent problem, such as poisons and traps, a move that has been termed as “villainizing rats for problems created by humans” (https://ibn.fm/lsmj1).

New York has mainly dealt with the rat problem by poisoning them and controlling trash. Although the approach has helped, it is seen as inadequate, with real dangers for non-rodent populations, and, unsurprisingly, poisons (and traps when used) are viewed as inhumane for the rodents. SenesTech (NASDAQ: SNES), a rodent fertility control product provider and the inventor of the only EPA-registered contraceptive for male and female rats, offers what many are calling a clearly superior option, and one that could potentially eliminate the entire rodent population in 12 to 18 months (https://ibn.fm/i9oU9).

SenesTech’s flagship product, Evolve(TM), has been repeatedly demonstrated as an effective rat control alternative to the mainstream offerings currently in the market. The active ingredient in the product has been scientifically proven to reduce rodent fertility, ultimately offering a more proactive approach to addressing the growing rat problem, as opposed to a more reactive approach, as is the case with poisons and traps. The obvious argument is that it’s better to control reproduction than to kill rats after they are born.

The company’s offering also addresses the potential secondary impact of using poisons to control rat populations, given the harm this approach can cause, not only to humans but also to other animals. One of many examples is an escaped zoo owl that was found dead, killed by raised levels of rodenticide in his system, caused by the consumption of poisoned rats for sustenance.

“Rat birth control is a promising non-toxic solution to remediating heavily infested areas without dumping lethal poisons all over our city’s streetscape,” noted Shaun Abrew, an Upper West Side City Council Member.

SenesTech’s offering would help deal with the rat problem but also help win PETA’s and other public goodwill in the fight against the problem for the city of New York. The city’s population acknowledges the problem and has fallen victim in one way or another, be it dealing with disease or an overall degradation in the quality of life. Adopting rat birth control through SenesTech’s Evolve(TM) would help remedy the situation while allowing all parties, PETA included, to join the fight against the rodents.

For more information, visit the company’s website at www.SenesTech.com.

NOTE TO INVESTORS: The latest news and updates relating to SNES are available in the company’s newsroom at https://ibn.fm/SNES

About InvestorWire

InvestorWire (“IW”) is a specialized communications platform with a focus on advanced wire-grade press release syndication for private and public companies and the investment community. It is one of 60+ brands within the Dynamic Brand Portfolio @ IBN that delivers: (1) access to a vast network of wire solutions via InvestorWire to efficiently and effectively reach a myriad of target markets, demographics and diverse industries; (2) article and editorial syndication to 5,000+ outlets; (3) enhanced press release enhancement to ensure maximum impact; (4) social media distribution via IBN to millions of social media followers; and (5) a full array of tailored corporate communications solutions. With broad reach and a seasoned team of contributing journalists and writers, IW is uniquely positioned to best serve private and public companies that want to reach a wide audience of investors, influencers, consumers, journalists and the general public. By cutting through the overload of information in today’s market, IW brings its clients unparalleled recognition and brand awareness. IW is where breaking news, insightful content and actionable information converge.

For more information, please visit https://www.InvestorWire.com

Please see full terms of use and disclaimers on the InvestorWire website applicable to all content provided by IW, wherever published or re-published: https://www.InvestorWire.com/Disclaimer

InvestorWire
Los Angeles, CA
www.InvestorWire.com
310.299.1717 Office
[email protected]

InvestorWire is powered by IBN

About MissionIR

MissionIR (“MIR”) is a specialized communications platform with a focus on assisting IR firms with syndicated content to enhance the visibility of private and public companies within the investment community. It is one of 60+ brands within the Dynamic Brand Portfolio @ IBN that delivers: (1) access to a vast network of wire solutions via InvestorWire to efficiently and effectively reach a myriad of target markets, demographics and diverse industries; (2) article and editorial syndication to 5,000+ outlets; (3) enhanced press release enhancement to ensure maximum impact; (4) social media distribution via IBN to millions of social media followers; and (5) a full array of tailored corporate communications solutions. With broad reach and a seasoned team of contributing journalists and writers, MIR is uniquely positioned to best serve private and public companies that want to reach a wide audience of investors, influencers, consumers, journalists and the general public. By cutting through the overload of information in today’s market, MIR brings its clients unparalleled recognition and brand awareness.

MIR is where breaking news, insightful content and actionable information converge.

For more information, please visit www.MissionIR.com

Please see full terms of use and disclaimers on the MissionIR website applicable to all content provided by MIR, wherever published or re-published: https://www.MissionIR.com/Disclaimer

MissionIR
Los Angeles, CA
www.MissionIR.com
310.299.1717 Office
[email protected]

MissionIR is powered by IBN

This entry was posted in SenesTech Inc. SNES. Bookmark the permalink.

Comments are closed.