- PlantX aims to make the plant-based lifestyle more accessible through education and collaboration
- The company has partnered with tennis icon Venus Williams, who was featured in a recent video podcast episode
- Venus recounted how a plant-based diet helped her get back into professional tennis after being diagnosed with an autoimmune disease in 2011; she made the 2012 US Olympics team
- Along with vodcast episodes, PlantX regularly posts blog articles on its website aimed at guiding people on the plant-based journey
Every Monday at 4:00 PM PST (7:00 PM EST), a video podcast episode goes live on PlantX Life’s (CSE: VEGA) (Frankfurt: WNT1) (OTCQB: PLTXF) YouTube channel (https://ibn.fm/U1HkO). Part of an ongoing series also available via the company’s website, the vodcast episodes, which target the plant-based community, feed into the company’s education-oriented approach. Alongside the vodcast series are blog posts, weekly recipe videos (posted on YouTube), and collaborations with influential public figures following a plant-based lifestyle.
Through these resources, PlantX, a one-stop shop for everything plant-based, wholesomely caters to the needs of the plant-based community. “We want people to come, learn, educate themselves on what a plant-based lifestyle is all about,” emphasizes PlantX Founder and host of the vodcast series Sean Dollinger in several of the vodcast episode’s introductions.
In explaining the purpose behind the vodcast, Sean notes that the episodes aim at sharing the value of plant-based living with investors, shareholders, and, generally, all viewers. In season 2, episode 5, published on September 21, for example, Sean hosted marquee tennis player Venus Williams who narrates how she overcame Sjogren’s syndrome, an autoimmune disorder, with a plant-based diet (https://ibn.fm/Fdb4O).
“I made the shift [to a plant-based diet] because I became so ill that I could no longer play professional sport… It literally came to a halt about ten years ago in the summer of 2011 to the point where I just started withdrawing from tournaments,” explains Venus.
According to Venus, the disease caused debilitating fatigue, joint pains, and other symptoms, which impeded her ability to play tennis and negatively impacted her quality of life. Venus, who believed that the environment played a role in her situation, wanted to control the disease without using “tons of medication,” which are often very harsh.
Based on a suggestion from her younger sister, Serena Williams, Venus began her plant-based journey, which proved beneficial. Not only was she able to make the 2012 Olympics team, but she also described experiencing glowing skin and a revitalized body.
PlantX partnered with Venus earlier this year to help consumers embark on a plant-based journey, which can sometimes feel overwhelming. The tennis icon would also be a PlantX ambassador. In this role, she will advocate for the benefits of living a plant-based lifestyle as well as enhance awareness of PlantX’s product line through promotional posts.
In addition to such collaborations and the resultant informative resources posted on YouTube, PlantX also updates its website with new blogs and articles about living a simple plant-based life. “Whether you follow a plant-based lifestyle or you’re a flexitarian, you can count on our news to guide you on this journey,” reads the website (https://ibn.fm/5SH1y).
The posts include listicles, such as the Top 5 Best Natural Sweeteners, Top 5 Healthy Plant-Based Fats, and Top 5 Protein Sources to Build Lean Muscle;and explanatory articles such as How a Plant-Based Diet is Better for the Immune System, A Guide on How to Love Tofu, Plant Variegation 101, and Key vitamins and minerals for plant-based dieters. They also feature how-to’s, including How to care for Alocasia Polly and How to make a plant-based pesto,and more.
Through its commitment to education, PlantX is making the plant-based lifestyle more accessible to all.
NOTE TO INVESTORS: The latest news and updates relating to PLTXF are available in the company’s newsroom at https://ibn.fm/PLTXF
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