- PlantX expands its list of elite athletes who partner with the company as brand ambassadors to include Rémy Métailler, one of the world’s most renowned professional mountain bike athletes
- “Rémy’s Picks” has been launched as a personalized web page presenting his curated list of PlantX products
- Métailler, who also follows a mostly plant-based diet, will promote the company’s product offering in Squamish and the Canadian West Coast and across his personal platforms
PlantX Life (CSE: VEGA) (Frankfurt: WNT1) (OTCQB: PLTXF) continues to be committed to bringing plant-based living to the broadest audience possible, aiming to demonstrate that this lifestyle can be beneficial even for those that put their bodies under the highest levels of physical stress. The Company adds Rémy Métailler, another high-performing athlete, to its line-up of highly accomplished athletes promoting the PlantX product offering (https://ibn.fm/wJRJa). As more and more elite athletes embrace plant-based nutrition, it becomes increasingly recognized that a plant-based diet may offer considerable benefits in the world of professional sports — from potentially enhancing athletic performance and overall health to helping with injury recovery (https://ibn.fm/n1axJ).
Over the recent years, scientists have been studying the role of nutrition in optimizing athletic performance, finding that plant-based diets can help athletes enhance their performance by lowering their weight, creating leaner bodies, and increasing stamina. Today, many elite athletes follow a plant-based diet (https://ibn.fm/h2k4a).
Métailler is one of the world’s most renowned professional mountain bike athletes and a planetary health advocate who has been following a mostly plant-based diet. He will be involved in broadening PlantX’s brand exposure in Squamish and the Canadian West Coast, where he currently resides and where PlantX’s flagship store is located. Originally from France, he moved to Squamish, British Columbia —considered The Adventure Capital of Canada — to live his passion for Mountain Biking and skiing.
He will also leverage his access to audiences across his personal platforms to help in broadening PlantX’s brand exposure. As part of this partnership, PlantX has launched “Rémy’s Picks”, a personalized web page presenting Métailler’s curated list of PlantX products to U.S. and Canadian e-commerce consumers. Metallier will select his favorite plant-based products from brands such as Oatly, Native Forest, Cadia, and Jeff’s Garden (https://ibn.fm/IcGMt).
“I am so excited to partner with PlantX. My diet has been mostly plant-based for several years, and I love trying new recipes,” said PlantX Ambassador, Rémy Métailler. “Having the support of PlantX is a great way to explore new food and lifestyle options and related products that I can share with my community.”
“PlantX’s culture is driven by a passion for sports, plant-based wellbeing, and sustainability, and having Rémy’s support further shows how the Company is attracting exciting new partnerships that reflect our values,” said PlantX Founder, Sean Dollinger. “Rémy is a legend in Squamish and in the world of mountain biking. Collaborating with him will help boost our ties with the Squamish community and our brand exposure among other like-minded athletes and their following base.”
As a company poised to offer a getaway to plant-based living to consumers across North America, PlantX is committed to offering wholesome products across a broad range of categories for anyone interested in living a plant-based lifestyle and thriving in a longer, healthier, and happier life. In doing so, the Company carefully selects partners with values aligned with its own. As an ardent advocate raising awareness of the climate risks and planetary health Métailler appear to be a perfect partner of PlantX in its quest to promote plant-based living and sustainability efforts.
To visit the company’s YouTube channel, click here.
NOTE TO INVESTORS: The latest news and updates relating to PLTXF are available in the company’s newsroom at https://ibn.fm/PLTXF
MissionIR is primarily focused on strategic communications. We have executed countless communications programs to address the needs of companies ranging from start-ups to established industry leaders, gaining valuable experience and the expertise necessary to determine the most effective strategy for any given situation.
For more information, visit www.MissionIR.com