- Search engine features focused on cannabis commerce
- “Business media” platform that makes networking easier
- One-stop shop for both consumers and commercial operators
There’s a good chance that, very soon, someone who wants information on cannabis commerce will “NUG-L” with an application developed by NUGL Inc. (OTC: NUGL), in much the same way that they “Google” a topic. The tech company, located in Chino Hills, California, is aiming to become a leader in fostering communication and business relations in the cannabis space. To do so, it has developed a distinct platform that is part Google, part LinkedIn, which will allows users to not only find information on products, services and much more related to cannabis, but also facilitate networking and alliances between brands and service providers. NUGL’s leading edge, first-of-its-kind search app and online directory for the marijuana industry may soon be a one-stop shop for dispensaries, hydro stores, vape shops, brands and strains, as well as doctors, lawyers and other service professionals.
As Technical Engineer CJ Melone of NUGL explained in a recent interview (http://ibn.fm/zkWYZ), “We basically built an application that addresses every type of business in the 420 sector… and the businesses range from services, such as a CPA, a real estate agent… we cover all the storefronts, such as dispensaries and hydro stores, and we really are focusing on brands. And a brand could range from a vape pen coming out or a certain strain of marijuana, and what we’re seeing is that as the industry is becoming more sophisticated and it’s evolving, people and users are looking for that level of sophistication. They don’t want to just find marijuana or a store that sells it, they want to find a certain strain or brand of marijuana, and it’s just a natural step in evolution.”
“So we built profiles that address all these types of companies and it’s good, because it gives brands and services the ability to network ‘on the back end’, and a brand could start setting up distribution, and start making connections with dispensaries; a type of nutrient could start making connections with hydro stores or grow houses; and services can start making connections to people that need it. And what’s even more important is that this is a ‘value-add’ to the user, since they can find more things online and in a more detailed way, so it’s a win-win on both sides,” he continued.
The “profiles” are a feature that is proving to be especially favored. The wealth of information a profile provides “almost alleviates the need for a company to have a web site.” They will undoubtedly play an important role as dispensaries and other cannabis retail establishments search for suppliers and service providers. Indeed, this B2B capability of the application gives NUGL a unique position in the cannabis sector, making the company not simply a search platform but a “business media” portal. NUGL expects that as businesses and professionals become more familiar with the platform, this B2B characteristic will take on increasing importance. It is presently engaging in a variety of educational outreaches to teach the community how to use the back end of the software.
The company continues to enhance the application – it is rolling out new features every week – based on feedback received from the ecosystem of cannabis businesses, service providers and consumers, and it expects to start charging for some services in the very near future.
“We are going to start monetizing soon,” explained Melone. “You know software is a funny thing. Sometimes it’s better to start charging 5 million eyeballs later, than 500 hundred eyeballs today… We are getting into the market very methodically. We are gaining users and brands. We are putting together some strategic alliances. It’s going good. We are growing every day. We are not trying to do things on a whim. We are in this for the long haul.”
For more information, visit the company’s website at http://ibn.fm/NUGL
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