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Moxian, Inc. (NASDAQ: MOXC) Key to Success: Reading Chinese Consumer Buying Habits, Then Marketing Analytics to Business Clients

  • Study: Chinese consumers want to achieve greater social status through established brands, foreign goods and luxury merchandise
  • MOXC sells sophisticated data to clients on what and why Chinese consumers are buying, helping translate information into efficient and effective marketing campaigns. The company is perfectly positioned between buyers and sellers
  • Research finds that, in fashion, Chinese consumers want green and face-saving products

Moxian, Inc.’s (NASDAQ: MOXC) ability to attract, read, and develop real time analytics on the shopping habits of Chinese consumers in the online-to-offline (O2O) market, then selling that research to its business clients, is a vital part of its growth strategy.

MOXC is a Shenzhen, China-based company with a platform of two paid apps: Moxian+ Business and Moxian+ User. It is an integrated O2O platform operator. Sales come from paid subscriptions to those two apps, and from other related revenue streams. By developing these two apps, MOXC serves consumers and, by reading their buying habits, a growing list of business clients that wish to retail to them. MOXC is perfectly positioned between the two.

Revenue streams include targeted mobile advertising, commissions on payment processing from its China UnionPay processing module, and selling analytics and sophisticated sales data in real time to its business clients based upon the buying patterns of customers. By using the rewards of its own Mo-Points and Mo-Coins, it creates loyalty to Moxian+ User games and its social media network. Through its UnionPay module, it also supports payments from the popular AliPay and WeChat Pay.

A study of Chinese buying habits by MarketingToChina ( has shown that, while Chinese consumers have embraced e-commerce and want branded luxury goods, they are unique because they are often mistrustful and feel more secure with third-party payment systems, as offered by MOXC. Social media platforms are important to them, and MOXC offers that too, with Moxian+ User’s social media network and games. There are benefits to the Chinese community’s increased use of the digital market, and MOXC can read their motivations for their Moxian+ Business clients.

An example of the kind of information of value to MOXC clients: In fashion, Chinese consumers want green products and face-saving items, according to a study by The Institute of Textiles and Clothing ( in Hong Kong. This reflects their desire to meet social norms in all situations. They are also well aware that some Chinese apparel makers may have in the past abused the environment through water pollution. The Chinese consumer is sophisticated and wants a good public image — and will pay for it.

For more information, visit the company’s website at

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