Monaker Group, Inc. (OTCQB: MKGI) turns to the video tape to sell its global inventory of alternative lodging rentals (ALR), because it believes that video is important to the decision making process. Research proves that reaching the younger generation, especially millennials, with top quality ads can be especially effective. Reaching these digital savvy viewers is “high risk, high reward,” survey taker Unruly (http://dtn.fm/um4Rw) finds.
In a February 2016 10-K filing with the SEC (http://dtn.fm/QJ9pq), Monaker reported that it had invested in thousands of hours of video footage shot in more than 30 countries around the world. Further, it said that it has some 15,000 clips of destination activities, cruises, and resorts. These travel videos have been shown on NextTrip.com, a travel portal focused on the ALR market. That site is owned by Monaker Group, Inc.
Video ads boost purchase intent by 97% and brand association by 139%, according to the study by Unruly. The video ad research company also found that millennials are 112% more likely to share ads they like than any other demographic group. Additionally, Unruly found that millennials are also the most likely to use ad blockers or put videos on mute if they find them of poor quality or inauthentic. Registering with younger viewers are “happiness and inspiration,” emotions which resonate strongly with millennials. With this in mind, the ads from Monaker Group capture enjoyable and special travel experiences in ALRs.
Bill Kerby, founder, chairman, and CEO of Monaker, says that the ALR industry is the fastest growing sector in travel, projected by industry experts to reach $169 billion by 2019.
Also, NextTrip.com enables potential travelers to upgrade to resorts and book through Maupintour, a luxury tour company with more than 65 years of experience in the travel industry, Monaker reported in the SEC filing.
Through its YouTube channel, the company noted in the 10-K that it has more than 16,000 hours of raw travel footage. It finds that selling its travel products is significantly more effective when videos can be seen in advance by the potential purchaser.
Although Monaker says that it has not filed for copyright protection for any particular content, it noted in the filing that it has registered several Internet domain names related to its business in order to protect its proprietary interests.
Monaker is a travel-driven, high technology company with inventory in alternative rentals. On its proprietary and partnership platforms, the company has built a video library, facilitated media distribution and developed industry relationships. These are elements Monaker believes are important to gaining a large audience of travelers in the ALR industry.
For more information, visit www.MonakerGroup.com
