Jerrick Media Holdings (OTCQB: JMDA), through Vocal, its exclusive platform for digital creators, enables direct-to-consumer brands a unique opportunity to team up with real creators who have established audiences. A recent article discussing the company reads, “The future of marketing is clearly noninvasive. A 2019 Statista analysis (http://ibn.fm/umROO) indicated that 25.8% of internet users in the U.S. use some form of ad blocker, increased from 23.6% of users in 2017, and 20.6% of users in 2015, and is expected to continue to grow (http://ibn.fm/y8Sx1). Obviously, an advertising alternative is called for, and the shift seems evident: unlike interruptive advertising, branded content is 22 times more engaging than other content, and customers loyal to a brand spend up to two times as much on branded services. Moreover, brands must adapt to the modern consumer, one whose focus includes not only price and product availability but also a more holistic interest in a company’s story — its purpose, community and corporate responsibility efforts (http://ibn.fm/fTxJZ). In short, brands need a way to engage on a more personal level with their consumer audiences to tell their stories — and Jerrick’s Vocal platform has provided a solution.”
To view the full article, visit http://ibn.fm/6W3dI
About Jerrick
Jerrick is a holding company that develops technology-based solutions. Its flagship product — Vocal — is a long-form, digital-publishing platform focused on supporting content creators by providing them with publishing tools and monetization features that are embedded within digital communities. Vocal is architected to enable targeted marketing of branded content and e-commerce opportunities embedded within long-form content. Vocal’s community sites are managed by a dedicated team, whose primary focus is on creating safe communities and identifying monetization opportunities within those communities. For more information, visit the company’s website at https://Jerrick.media.
NOTE TO INVESTORS: The latest news and updates relating to JMDA are available in the company’s newsroom at http://ibn.fm/JMDA
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