- The global powersports market is projected to grow to $60.51 billion by 2032.
- Recreational boating market size is expected to observe around a 10% CAGR from 2024 to 2032.
- Massimo Group has strategically positioned itself to leverage these market trends.
The powersports and recreational watercraft industries are experiencing a notable upswing, driven by consumers’ growing appetite for outdoor adventures and leisure activities. Amid this surge, Massimo (NASDAQ: MAMO), a Texas-based manufacturer and distributor, is emerging as a significant player, capitalizing on market trends and expanding its footprint in the sector.
The global powersports market, encompassing vehicles like ATVs, UTVs and bikes, was valued at $37.96 billion in 2023 and is projected to grow to $60.51 billion by 2032, reflecting a compound annual growth rate (“CAGR”) of 5.4% (https://ibn.fm/b205e). This growth is fueled by increasing consumer interest in outdoor recreational activities and the versatility these vehicles offer.
“Increasing demand among the youth for off-road adventure tourism and leisure activities, a rise in disposable income, and clubs and state organizations promoting powersports activities drive market growth,” stated a Fortune Business Insights report. “Additionally, government policies supporting the development of recreational infrastructure also increase the market growth.”
Similarly, the recreational boating market has shown resilience. Despite a 9% decline in new boat retail sales in 2024, the market size reached $39.7 billion in 2023 and is expected to observe around a 10% CAGR from 2024 to 2032 (https://ibn.fm/7QOPw). This growth is propelled by increasing disposable incomes and a rising interest in outdoor leisure activities.
“As economic conditions improve, more individuals can afford luxury items like recreational boats, enhancing market demand,” reported Global Market Insights. “The growing popularity of water-based recreational activities, such as fishing, sailing, and watersports, also contributes to this upward trend.”
Massimo Motor, founded in 2009 and headquartered in Garland, Texas, has strategically positioned itself to leverage these market trends. The company offers a diverse portfolio, including UTVs, ATVs, e-bikes and pontoon boats, catering to both recreational enthusiasts and commercial users. Massimo’s commitment to innovation and quality has been central to its growth strategy (https://ibn.fm/e9f1X).
In 2025, Massimo announced the relocation of its MVR Golf Cart series production to its Garland facility (https://ibn.fm/00Eua). This move aims to enhance quality control and market positioning while mitigating the impact of international trade tariffs. By assembling vehicles domestically, Massimo ensures stricter quality standards and strengthens its presence in the U.S. market.
“We are committed to providing our customers with the highest quality golf carts while ensuring long-term business sustainability,” said Massimo Motor founder and CEO David Shan. “Bringing production to our Texas facility strengthens our supply chain, enhances quality assurance and positions us competitively in the U.S. market. Our customers and dealer partners can continue to rely on Massimo for innovative and reliable personal transportation solutions.”
Further expanding its reach, Massimo has established a sixth distribution center in Illinois and recently launched a comprehensive digital retail platform, enhancing its ability to meet growing demand and improve customer service.
As the powersports and recreational watercraft markets continue to evolve and grow, Massimo Group’s proactive approach, encompassing domestic manufacturing, strategic partnerships, and product diversification, positions the company well to capitalize on emerging opportunities and sustain its growth trajectory.
For more information, visit the company’s website at massimomotor.com, massimomarine.com, and massimoelectric.com.
NOTE TO INVESTORS: The latest news and updates relating to MAMO are available in the company’s newsroom at https://ibn.fm/MAMO
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