Apple Inc. (NASDAQ: AAPL) is a brand that many technology companies want to be affiliated with because of its cultural and technological influence in the world today. Net Element International, Inc. (NASDAQ: NETE) is one of those companies that is actually able to leverage the powerful Apple brand for its benefit.

Last month, Net Element announced an agreement to provide Apple Pay services to its secure mobile-transaction platform, which will make it possible for those with Net Element’s transaction platform to be able to handle and process Apple Pay when used with iPhones that possess NFC (near-field communication) capability.

Upon the initial announcement in late November, shares of Net Element spiked to about $2 per share before retreating back to current levels. However, the run on the stock at that time can be seen as a future indicator about investor sentiment in the company, as Apple Pay begins to be integrated into the Net Element mobile-transaction and mobile-payment platform. As that integration process completes, Net Element’s mobile-services platform will be well-positioned to be a featured tool in many transactional contexts.

There is little doubt that with the increased proliferation of NFC-enabled iPhones in the marketplace and the continued evolvement of NFC capability, services like Apple Pay and Google Wallet will soon become as standard a payment system as swiping a debit or credit card today. As the wave of mobile payments continues to build, Net Element is leveraging a relationship with Apple Inc. to be at the top of that wave by the time it crests and takes over many transactional tableaus. Apple Pay is trending positively, and Net Element is positioning itself to ride that trend wherever it goes.

For more information, visit www.netelement.com

Let us hear your thoughts below: