Content Checked Holdings, Inc (OTCQB: CNCK) is a young company in a hurry. Founded in July 2013 by Kris Finstad, the company, according to SEC filings, had no revenues for the 6-month period ending September 30, 2014. One year later, for the comparable 6-month period to September 30, 2015, revenues of $657,850 flowed into the company’s coffers. Finstad and his team at Content Checked have not been sitting on their hands. Those hands have been busy creating and developing a family of mobile apps for those with special dietary needs or who suffer from food allergies.
The company’s first app, ContentChecked, is a smartphone application designed for use by those who suffer from food allergies and intolerances. The app allows its user to scan a product’s bar code and determine if it is safe for consumption. Other features include an expansive menu and recipe database with directions and ideas on food preparation for avoiding allergic reactions. ContentChecked also features a database of allergens and food ingredients that indicate any relationship between the two. Currently, that database has information on more than 400,000 products in the United States, and it’s constantly being expanded. ContentChecked doesn’t only help shoppers. The platform provides a way for food manufacturers and distributors to better inform their markets, where it matters most, at point-of-sale.
Subsequently, the company put out two more apps: MigraineChecked and SugarChecked. MigraineChecked is good news for the 38 million Americans who suffer from migraine and chronic headaches. With SugarChecked, you can scan the barcodes of grocery store products and determine the kind of sugars contained within. SugarChecked identifies four main types of sugars that consumers can avoid, including added sugars, artificial sweeteners, natural low-calorie sweeteners and sugar alcohols. The app is an easy shopping tool for consumers trying to decipher often-misleading food labels and receive recommendations for healthier alternative products in real time as they shop. It’s been estimated (http://dtn.fm/fX0tW) that, in the U.S., there are about 15 million people who suffer from food allergies. It’s a potentially fatal malaise, particularly in children (1 in 13 of whom is affected). According to a study released in 2013 by the Centers for Disease Control and Prevention (CDC), food allergies among children increased approximately 50 percent between 1997 and 2011. The economic cost of children’s food allergies is nearly $25 billion per year.
Together ContentChecked, MigraineChecked and SugarChecked have had over 2 million downloads, and 66 percent of users are active at least five times a week. These apps were initially meant for those who suffer from allergies and other dietary restrictions, but they’re catching on as the nation grows more health conscious. Last year, the U.S. Department of Agriculture, in a study entitled Changes in Eating Patterns and Diet Quality among Working-Age Adults, 2005-2010 reported that ‘American adults are eating better, making better use of available nutrition information… consuming fewer calories coming from fat and saturated fat, consuming less cholesterol and eating more fiber…’
The ContentChecked suite of apps has been talked about in Forbes, USA Today and the Los Angeles Business Journal. It’s been seen on ABC, CBS, NBC and Fox. Word is certainly getting around. CEO Kris Finstad is confident about the future: “We believe that the iOS (Apple) and Android platforms are moving in the direction of subscription-based applications. To capitalize on this trend and stay ahead of our competition, we are making our core apps free, and are also offering users subscription-based versions of our apps that will provide access to additional desired features. With the re-launch and re-brand of Content Checked’s products, anticipated to take place in March 2016, we will introduce a new subscription based service for the Content Checked line of products, in addition to offering an updated and improved experience for core (free) users.” We look forward to that.
For more information, visit www.contentchecked.com