Targeted Strategies for Today's Evolving Markets

MissionIR Blog

Cepton, Inc. (NASDAQ: CPTN) Kicks off the New Year; Launches Vista(R)-X120 Plus — Ultra-Slim, Next-Gen Lidar for ADAS and Automotive Driving Applications

  • Built upon its predecessor–Vista-X90 lidar–that is being used in Cepton’s flagship ADAS lidar program with GM and Koito, the Vista-X120 Plus is designed to significantly enhance lidar performance without compromising reliability, size, power efficiency, and cost
  • Vista-X120 Plus advances the company’s vision of enabling safe and autonomous transportation for everyone through mass-market lidar adoption.
  • As a member of the Lidar Coalition, Cepton showcased its new product and a comprehensive portfolio of its lidar solutions at CES 2023, one of the most influential tech events in the world; the company demonstrated its adaptive 3D perception and simulations featuring a Chevy Silverado and a Ford F-150 equipped with Cepton’s latest vehicle integration solutions

Cepton (NASDAQ: CPTN) was one of the firsts to scale lidar for high-volume, multi-vehicle model deployment through our flagship lidar program,” said Dr. Jun Pei, CEO, and Co-Founder of this Silicon Valley innovator of high-performance lidar solutions, as he announced the launch of the company’s latest innovative product – a new game-changing lidar called Vista(R)-X120 Plus ( “Utilizing OEM-validated building blocks, the Vista-X120 Plus aims to enhance vehicle safety across all levels of automation. This pathbreaking lidar is positioned to quickly hit the mass market and enable the precision needed for autonomous driving at a safety level that every consumer deserves,” Pei continued as he revealed specifics about Cepton’s new product addition claimed by the company to be the world’s slimmest software-definable, top-tier automotive lidar for real-time adaptive 3D perception (

Building on Cepton’s existing Vista-X90 lidar – an already established, groundbreaking automotive-grade lidar expected to be deployed in the company’s flagship ADAS lidar series production program – the Vista-X120 Plus– aspires to raise yet another bar in the lidar market. With a reported 500% increase in data rate, 30° wider field of view, over 20% reduction in size, and 50% reduction in height – the Vista-X120 Plus appears to be the epitome of everything that matters in lidar manufacturing: safety, autonomy, software definability, and electrification. Designed to encapsulate a diverse range of supreme features, including a software definable region of interest (“ROI”), enabling a dynamic turntable central field of view for focused, adaptive perception. The Vista-X120 Plus seems to bring multiple enhancements – from aesthetics to technical performance (

With a footprint that the company claims is as much as 50% slimmer and smaller than the competition enabling better OEM integration and placement options that can seamlessly fit into vehicles’ appearance, Vista-X120 Plus aims to solve some of the consumers’ main pain points when it comes to lidar, such as the size and appearance of the device.

Driven to achieve safe and autonomous transportation for everyone, Cepton has been committed to bringing lidar beyond the luxury car market. The Vista-X120 Plus helps bolster Cepton’s vision of enabling safe and autonomous transportation through mass-market lidar adoption. With its embeddable design, extraordinarily compact size, and distinctive features designed to deliver seamless power efficiency and lower manufacturing cost in automotive volumes, it aspires to be a game-changing lidar for everyday consumer vehicles. Cepton is confident that the Vista-X120 Plus can offer top-end performance at lower power consumption and, as such, is ideally suited for ADAS and automotive driving applications, including electrical vehicles. And with a target price point below $500 for volume production, the company believes it is positioned for mass-market deployment.

“The Vista-X120 Plus’ upgraded scanning mechanism enables extremely dense point clouds, while simplifying software algorithms for efficient sensor calibration and dynamic perception,” said Cepton’s CTO and Co-Founder, Dr. Mark McCord. “Our proprietary ASIC chip enables optimal signal processing to further maximize lidar efficiency and performance. The tunable ROI helps the vehicle perception better focus on potential hazards across different driving scenarios. In spite of its significantly elevated performance and flexibility, the Vista-X120 Plus consumes less than 18 W of power, which is exceptional for long-range lidars and will be important for integration into electric vehicles,” he concluded.

Recognized in the CES 2023 Innovation Award program in the Vehicle Tech & Advanced Mobility category, this groundbreaking lidar was exhibited at CES in Las Vegas, NV, from January 5 – 8, 2023, where interested attendees had an opportunity to watch a live demonstration and learn more about Cepton. As a member of the Lidar Coalition (, Cepton showcased its Vista(R)-X120 Plus to demonstrate lidar’s unique potential to enhance safety for drivers and pedestrians. The company used immersive experiences and simulations to feature a Chevy Silverado and a Ford F-150 equipped with the company’s latest vehicle integration solutions that are designed to address real-life driving needs as they combine both near-range blind spot elimination and long-range obstacle detection as well as a self-cleaning system from Koito Manufacturing.

For more information, visit the company’s website at

NOTE TO INVESTORS: The latest news and updates relating to CPTN are available in the company’s newsroom at

About MissionIR

MissionIR is primarily focused on strategic communications. We have executed countless communications programs to address the needs of companies ranging from start-ups to established industry leaders, gaining valuable experience and the expertise necessary to determine the most effective strategy for any given situation.

For more information, visit

MissionIR (MIR)
Atlanta, Georgia
404.941.8975 Office
[email protected]

Please see full terms of use and disclaimers on the Mission Investor Relations website applicable to all

This entry was posted in Cepton Inc. CPTN. Bookmark the permalink.

Comments are closed.