- Automotive industry faces massive disruption led by adoption of emission reduction mandates, software-centric driving systems, and ADAS/AV technology
- Entering execution phase of higher levels of ADAS and AV technology with several OEMs preparing to build fully or near-fully autonomous vehicles ready for public roads
- Lidar complements camera-based perception technology by “seeing” things in 3D rather than 2D
- Cepton is taking lidar mainstream by engaging with leading global automotive OEMs to cost-effectively deploy lidar at scale
The automotive industry has faced massive disruption in the last few years, led primarily by the adoption of emission reduction mandates, software-centric driving systems, and autonomous vehicle (“AV”) and advanced driver assistance system (“ADAS”) technology. As a result, OEMs have redefined their business models to incorporate new products, adapt to growing vehicle safety concerns, and address increased consumer demand for a superior driving experience.
Following decades of research and development, the industry is finally entering the execution phase of higher levels of ADAS and AV technology as OEMs prepare to build fully or near-fully autonomous vehicles ready for public roads. Cepton (NASDAQ: CPTN), a Silicon Valley innovator of lidar-based solutions for the automotive (“ADAS/AV”) and smart technology spaces, leads the way in enabling the world’s leading automotive companies to integrate lidar at scale and transition to an increasingly adaptive, safety-centric future.
Safety is at the forefront of ADAS/AV technology concerns, and the industry’s success hinges on the availability of perception solutions that accurately identify objects under various conditions. Dr. Jun Pei, CEO and Co-Founder of Cepton, recently addressed the issue in an article that focuses on safety hazards brought about by alleged “smart” features and how lidar has many capabilities that are superior to camera-based perception solutions (https://ibn.fm/BdRt9).
“A few companies – the most popular being Tesla – have invested their future advancements in camera-based computer vision to address common driving scenarios and enhance safety,” reads the article. “As a lidar company CEO it is no surprise that I am constantly asked to comment on Musk’s view on lidar. Instead of treating it as an attack, I see it as an opportunity to clear up the common misconceptions around lidar technology.”
Dr. Pei believes lidar brings unparalleled vehicle perception by “seeing” things in 3D instead of the standard 2D view produced by cameras. By being able to perceive depth, lidar provides additional information critical to maintaining vehicle safety and protecting pedestrians, structures, and other objects within the vehicle’s surroundings.
“Let’s say there is a dog in the street. A camera will capture the dog’s color, but it can’t tell you if it’s a small dog right in front of you, or a big dog 30 ft. away,” continues Dr. Pei in the article. “Lidar will tell you how big this dog is, how far away it is and how fast it is running. It can even tell you if the dog is accelerating or slowing down. This 3D imaging capability is key to real-time vehicle perception.”
Cepton is taking lidar mainstream by engaging with leading global automotive OEMs such as Ford Motor Company to make it a standard safety feature in all vehicles. According to a 2021 article by Ford, CPTN engaged with the company over several years for research, development, and small-scale deployments (https://ibn.fm/cPvFO). In addition to delivering custom lidar solutions for R&D on advanced ADAS features, Cepton also helped Ford deploy lidar solutions on select smart city projects.
Cepton was established in 2016 by co-founders Dr. Jun Pei and Dr. Mark McCord. The company is headquartered in San Jose, California with a presence in Germany, Canada, Japan, India, and China, and has recently opened a Center of Excellence in Detroit. With a dedicated team of researchers and scientists, Cepton aims to make its patented technology mainstream to deploy scalable and intelligent 3D perception solutions that enable an adaptive, safety-centric future.
For more information, visit the company’s website at www.Cepton.com.
NOTE TO INVESTORS: The latest news and updates relating to CPTN are available in the company’s newsroom at https://ibn.fm/CPTN
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