• The streaming market is undergoing significant changes, with observers noting that the future of streaming is clearly being driven by the vast market opportunity it presents, with free ad-supported streaming platforms currently being the fastest-growing segment of the streaming business
• Bravo Multinational, a company forging a solid foundation through streaming media and technology, is looking to tap into this fast-growing market segment
• Bravo finalized the acquisition of the TVee NOW(TM) over-the-top (“OTT”) streaming platform, provided the company with the technology and music library streaming rights to offer content at no cost to the viewer
• Following the acquisition, Bravo now owns cutting-edge OTT streaming technology and is deploying a model that blends advertising-based video-on-demand (“AVOD”) and subscription-based video-on-demand (“SVOD”) services

For many years, the TV industry was segmented into production (studios), distribution (TV channels that aired the content), and platform (the cable TV and satellite providers that enabled the TV channels to air their content). However, this traditional model has been dismantled over the past two and a half decades thanks to rapid vertical consolidation. Today, streaming services produce, distribute, and provide a platform for their content. Traditional TV channels and production companies like Disney, Paramount, and NBC have not been left behind, and have entered the streaming space, with this move reducing or eliminating their heretofore reliance on cable TV and satellite providers (https://ibn.fm/kudFV).

Many consider video streaming one of the biggest drivers of transformation in the entertainment industry today. It has created a massive demand for content and brought more TV shows and movies and other content directly into our homes than ever before. Consumers have responded in kind, subscribing to more services to keep up with new releases. A recent Forbes Home survey, for instance, shows that 95% of Americans now pay for more than one streaming service, up from 86% in 2023 (https://ibn.fm/A1WgO).

However, despite this growth, most big-name streaming services are growing at a slower rate than before, with observers attributing this slow-down to the fact that the streamers have reached most of their possible audience. “The golden age of high-flying, big-spending streaming seems to be over. In its place, there’s a new thing booming in streaming. Free ad-supported platforms are the fastest-growing part of the streaming business right now,” reads an article in The Verge titled “The future of streaming is ads.” The article posits that this segment is “only going to get bigger from here” (https://ibn.fm/gNIsB).

Looking to tap into this expected growth is Bravo Multinational (OTC: BRVO), a company forging a solid foundation through streaming media and technology. Bravo finalized the acquisition of certain streaming assets of Streaming TVEE, Inc., including the TVee NOW(TM) streaming platform, which delivers content directly to users via the internet. The beta version of TVee NOW(TM) launched in Q1 2024.

The acquisition enabled Bravo to own cutting-edge, over-the-top (“OTT”) streaming technology, allowing it to deploy a hybrid model that blends advertising-based video-on-demand (“AVOD”) and subscription-based video-on-demand (“SVOD”) services. It also provided Bravo with the technology and music library streaming rights to offer content such as linear TV (traditional broadcast TV) and an array of free on-demand content, including but not limited to movies, series, shows, concerts, comedy specials, events, and more. Bravo is nonetheless also looking to form partnerships with Free Ad-Supported Streaming Television (“FAST”) channels to enrich its platform with even more content.

AVOD and FAST are the two types of free streaming services. A FAST service is characterized by programmed always-on streaming channels that run 24/7 and include ads, while an AVOD service gives you access to a library of on-demand content and features ads. Both AVOD and FAST are expected to feature prominently in the future of streaming, given that the “future of TV is free, it has ads, and it involves a lot of channel surfing,” according to The Verge article.

Supporting this assertion is a Deloitte survey that found that 59% of users of streaming services in the United States watch AVOD video streaming services that are either discounted or free. The survey also found that 44% of people had canceled at least one paid service in the previous half a year (https://ibn.fm/fWXRO). In addition, decisions by the likes of Netflix, Peacock, and Disney Plus, which previously were SVOD-only services, to add an ad-supported plan further give color to the assessment that the future of streaming is ads.

Against this backdrop, Bravo’s move to acquire and subsequently launch TVee NOW is advantageous on multiple fronts: it enables the company to tap into the growth projected within the various segments of the streaming market. In its market analysis report, for instance, Omdia noted that FAST channel revenue rose about 20x between 2019 and 2022 and is expected to triple between 2022 and 2027 to reach $12 billion (https://ibn.fm/6Ldkv).

Statista separately projects that the global AVOD market will achieve a revenue of $48.32 billion by 2024. It is expected to grow further by a CAGR of 9.53%, reaching $63.50 billion by 2027 (https://ibn.fm/xxMwk). The SVOD market is expected to grow from $108.5 billion in 2024 to $137.7 billion by 2027, representing a CAGR of 8.27% (https://ibn.fm/Qixxc), while OTT revenue is expected to grow from $154 billion in 2022 to $215 billion by 2029 (https://ibn.fm/ce2Df).

For more information, visit the company’s website at www.BravoMultinationalInc.com.

NOTE TO INVESTORS: The latest news and updates relating to BRVO are available in the company’s newsroom at https://ibn.fm/BRVO

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