ValueVision Media, Inc (VVTV) has announced the release of the company’s second generation commerce site, www.shopNBC.TV. ShopNBC will function as an upscale home shopping network and also as Internet retailer; featuring several new leading features and functions that include:
1. Live television broadcasts that will air 24/7/365 and the ability to search for previously aired programming
2. The ability to watch shows that customers could have missed during the last two weeks
3. Browse and shop various videos by product category, brand, host, or product within a show
4. Watch video about current ShopNBC promotions and upcoming sale events.
ShopNBC has partnered with world class video hosting and web design firms to design the new ShopNBC.TV v-commerce site. Dayport, a leading company focused on web video hosting, will provide content management through an exclusive agreement. Furthermore, Schematic, a WPP Digital Company and award-winning web design firm, was hired to create the customer experience and design the new site.
Cory Factor, CEO of Dayport, stated, “Dayport worked closely with ShopNBC to build highly sophisticated data management and integration systems into the new v-commerce site. ShopNBC’s data integrates seamlessly into our content management system and allows tremendous flexibility for ShopNBC to move their v-commerce platform forward in the years ahead.”
Trevor Kaufman, Schematics’ CEO, also added, “ShopNBC’s new video commerce site represents the future of the home shopping industry. We designed the v-commerce site to go beyond the TV experience by allowing ShopNBC customers to easily explore video content in a wide variety of options and easily purchase any item they choose.”
“Our current customers as well as anyone with a broadband Internet connection can watch and shop from the video sales presentation that specifically interests them, anytime, at their convenience, from anywhere in the world. They can watch and shop by product category, and by their favorite hosts or brands,” said Geoff Smith, Vice President of Internet at ShopNBC. “Additionally, customers can now use our video search feature to find items and watch our video sales presentation to assist with their purchase decision. You will find we continue to lead the industry in the quality and search functionality of Internet video.”
The launch of ShopNBC.TV brings a new generation of home shopping to the web and will open viewership to an additional 35+ million broadband enabled homes that currently do not have access to ShopNBC through television. To view the new v-commerce site, go to htttp://www.ShopNBC.TV.
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