Before the bell this morning, Reed’s, Inc. announced that Rosauers Supermarkets signed an enhanced partnership with the company. Rosauers Supermarkets is a chain of 21 supermarkets focused on serving the Inland Pacific Northwest under the brands of Rosauers, Super 1 Foods, and Huckleberry’s Natural Markets. All 21 supermarkets have committed to carry Reed’s ginger brews and Virgil’s All Natural Sodas alongside their wide variety of natural and organic products.

“Rosauers Supermarkets has been an established and trusted natural foods supermarket chain within the Northwestern U.S. marketplace since its founding in 1936. We are very pleased to expand Reed’s presence within each of Rosauers’ three supermarket banners, which we believe represents a significant opportunity to increase brand awareness in the Pacific Northwest,” stated Christopher Reed, Founder and CEO of Reed’s, Inc.

Carl Bertrand, Regional Manager for Reed’s, Inc., commented, “With this new partnership, we look forward to driving the Reed’s brand through the development of full-year ‘partner-with-purpose’ marketing plans, in-store sampling campaigns, Weekly Ad/Circular participation, and additional promotional efforts, which will greatly expand our reach with Rosauers consumers in the Inland Pacific Northwest marketplace.”

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