You know your company is one with a rich history when your original name had the word “telegraph” in it. That’s the case with FTD Group Inc., who we know as the flower people today. The original name of the company, founded in 1910, was Florists’ Telegraph Delivery. They were the first flowers-by-wire service in the world then. Today, they are one of the largest floral companies in the world.
With headquarters in Downers Grove, Illinois, Florists’ Transworld Delivery Inc. (FTD) trades on the NYSE as part of the Specialty Retailer-Other business sector. They are a provider of floral-related products and services to consumers, retail florists, and other retail floral products providers. They operate in the United States, Canada, the Republic of Ireland, and the United Kingdom.
The company began when fifteen American retail florists came together and agreed to exchange orders for out-of-town deliveries. By 1914, they had adapted the now-famous Mercury Man symbol as their logo. This logo appears in approximately 45,000 shops worldwide. FTD Group Inc. sells their floral products and services through the FTD and Interflora brands.
The company sells their products through Internet and telephone marketing. Their product line also includes specialty gifts. They market on the phone through their 1-800-SEND-FTD telephone number. On the web, they market through ftd.com in the U.S. and Canada, and through interflora.com in the U.K.
FTD Group utilizes independent FTD florists to serve their customers. They offer same-day delivery of floral orders to almost the entire U.S. population. Their FTD.com is a wholly owned subsidiary of FTD Group Inc.
In the North American market, FTD connects approximately 20,000 retail florists. They also support an international floral delivery network of 50,000 affiliated FTD florists in 154 countries. FTD Group Inc. seeks to provide value to their shareholders by providing a product line that’s always in season. They know future growth is dependent on fast delivery of floral products when they receive that click of a mouse or that ring from a telephone.
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