Limelight Networks announced that it had been selected by French automobile manufacturer PSA Peugeot Citroën to implement their Limelight Accelerate product within that company’s website network. The integration of Limelight Accelerate has enabled PSA to achieve significant cost efficiencies while providing a faster and more reliable experience for visitors to their websites.
Limelight is focused on bringing cloud-based Internet publishing solutions to their clients with applications that leverage Limelight’s scalable, high-performance, global computing platform. Limelight clients are able to upload, manage, publish, monetize, accelerate, and analyze their online and mobile content.
Limelight’s cloud computing platform allows PSA’s websites, which utilize multimedia content to allow users access to automobile configuration tools, to stream content from Limelight’s private fiber optic routes, rather than via public Internet. This allows for a faster user experience when using PSA’s configuration toolset, including the ability to choose car color, features, and accessories, which are graphically displayed.
“We needed a solution that would ensure that dynamic results from our configuration pages display immediately in order to reduce abandonment rates and increase page views and conversion rates,” said Laurence Durand, the Internet Project Manager at PSA Peugeot Citroën. “Limelight exceeded our expectations, delivering the best results in performance testing. What’s more, the French sales and global development teams at Limelight helped create a rich and collaborative relationship, demonstrating responsive professionalism and the depth of technical expertise that we required.”
“Improving page loads by even a fraction of one second can dramatically affect a company’s bottom line,” stated George Fraser, Vice President, International Markets, Limelight Networks. “By leveraging Accelerate, PSA Peugeot Citroën can turn website visitors into active participants within milliseconds of landing on its pages, resulting in longer site visits and increased conversions.”
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